Category Archives: market research

How to Avoid Your Next Failed Ad Campaign

(The following guest blog post is from a friend with a real company that provides help services to companies and ad agencies, which has accomplished real stats since 1987.) ***** A Closer Look at the Wedding Crashers By Bruce Wiseman … Continue reading

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Know Before You Go or Waste Your Money

When it comes to market research and how to do it right, I work with my friend, Bruce Wiseman of On-Target Research, a company that’s been around over 25 years. The following is his latest article worth reading. Focus I … Continue reading

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Market Research Benefits

“SURVEYS WORK WHEN DONE RIGHT!” Looking at the illustration on this page, I am reminded of a time back in the 1970’s when I had the opportunity to learn a new industry and roll-out a new product to it. The … Continue reading

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The Men Who Could Not Keep Their Word

The Opportunity Dealing with the men who could not keep their word was, for me, a lesson in dealing with treachery. I am a full-time author in 2014. For a time in the 1970’s, I lived in Los Angeles, working … Continue reading

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The 5 Napkin Burger Brand

The 5 Napkin Burger Brand Looking for a Better Burger When my friend Bruce wrote to me about the 5 Napkin Burger brand, my mouth watered. He immediately captured my attention. He hadn’t been out on the streets of Manhattan … Continue reading

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What About Product Positioning Part Two: The Key to Communications Success in Marketing, Advertising and PR

This is Part Two of the article blog posted yesterday and written by the founder of On-Target Research. Our respective companies – mine is Research Target Group – have published this article as a service to medium-to-large businesses to assist … Continue reading

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What About Product Positioning Part One:The Key to Marketing, Advertising and Public Relations Success

The following is from a friend and author, who founded his service company more than 25 years ago. We both believe the best exchange in business is to deliver MORE THAN what customers expect! The original article will be re-blogged here in … Continue reading

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