Are You Afraid of Selling?
Never fear selling. Selling is more simple than a lot of people make it appear. Selling is a worthy profession; one the world needs done well, because world economies depend upon the skills of salespeople.
Selling is something you DO. Thinking about it is not selling. Avoiding it is not selling. Being afraid of it is not selling. Selling is something many people feel they cannot do; yet, selling one of the easiest things to learn.
A lot of people feel they cannot sell because they have wrong ideas about selling. These ideas act as internal roadblocks and prevent selling success. Wrong ideas, when allowed to stop one’s desire to sell, become “fixed ideas.” The right way to handle such fixation is to withdraw your attention from them; just pick them up, park them at the side of the roadway you’re on, and move forward.
Be willing to learn something new about selling. Given the right data to study, and the right way to learn to perform selling, you will do fine with practice. You may even find what so many millions of others have discovered: that you LIKE selling.
Know It All’s
The guy who believes he “knows it all” about selling cannot learn anything new about it. That is just another form of fixed idea, another wrong idea. How you handle this attitude is to simply change your mind and get curious about the subject. See if there is something about it that you never knew. What is there to learn about selling that you can apply? How will you apply it in your life? Find answers to these questions like a child at an Easter egg hunt — curious and fast-moving. You might be amazed at what you find by the end of the day.
To begin with, the right viewpoint about selling is to think of it as an activity that CAN be done. Something CAN be done about it. Something new can be learned. Selling can be learned. After all, you once learned how to stand up, walk and talk.
Selling is just a specialized form of communication. Selling is communication, plain and simple. Its only modifier is that you want to create a specific effect at the end of your communication, a specific agreement. You want a pure exchange of valuable goods and services — what you are selling — for another valuable, usually money. The valuable exchange can be anything else, but money is the usual medium. Aside from the modifier, selling follows the laws of communication.
With only a few “gotta have them” factors in communication, there are only a finite few skills involved in a sales communication to employ. But the best news is that you can isolate and train in each one of them. Using correctly applied training drills designed to enhance these skills, you CAN learn to sell well.
A New Approach
My approach to coaching people to sell is to put in a basic understanding of what selling actually IS first. We…
- begin at the bottom of the sales training ladder with basic data
- undercut other training methods and go up from there
- isolate the actual vital skills
- train in by drilling and practicing those skills
- ensure that what is learned can be applied in real life, and
- ascertain that each graduate has the certainty to sell well.
The added benefit, if you have already been exposed to other coaching, is that your new education will improve your overall performance of what you learned before. You will be able to get more out of your earlier training, once you master mine, which you can do at home with a book.
Listen More Sell More
If you have a will to communicate and you want to learn more about how selling is communication, my book Listen More Sell More could change your personal and professional life in ways never envisioned. If you thought selling was too hard to study, too impossible to learn, too difficult to understand or perform, that will change by reading my book and doing the training course that is built right into it.
The right knowledge, practiced, will put you in control.
Ready to change for the better?
Turn aside the curtain of your un-inspected, fixed ideas. Stand in the spotlight of a new and improved future by beginning with the correct basics of selling.
You can do better than you do now… comfortably… fearlessly.
The sun can set on your fear of selling. Never fear selling.
Selling is easier when you learn how to do it well. And the first lesson is: listen more to sell more.
Are you ready for it?
© 2013 by Ronald Joseph Kule and KuleBooks LLC. All Rights Reserved.